Apple Is the Boost Smartphone Recycling Needs

Apple is rumored to be working on a deal with Brightstar—a third party that handles device distribution, marketing services, channel management and more for device makers—to run a new buyback and recycling effort. Companies like Nokia and Sprint have been pushing recycling efforts for years, citing the environmental impact, but newer companies like SellCell and eleGreen are educating consumers about the dollar value of the devices cluttering their desk drawers. According to a survey commissioned by SellCell, the No. 1 reason people don’t recycle is they don’t know what to do with their devices (44 percent said so). Nearly 20 percent said they don’t know how to wipe all data from their devices and 23 percent said they were afraid their personal data would be jeopardized. Over the next year, SellCell plans to educate consumers about device recycling—an effort Apple can help with. Strategy Analytics Executive Director Neil Mawston told eWEEK: “If Apple can expand its recycling program, ease fears about data privacy and make payments for old phones relatively enticing, we expect the recycling rate for all smartphones worldwide to increase during 2014.”

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